ABOUT US
True Iconic History
True Iconic, since its inception, has been dedicated to providing top-tier pet care products for all stages of a pet's life. In 2007, the brand made a significant mark by introducing its revolutionary shampoo and conditioner line, featuring standout products like Show Beauty Bath and Show Silk Protein Conditioner. These products quickly gained global recognition and high critical acclaim for their exceptional quality and versatility in everyday use.
The formula was then meticulously refined to cater to specific coat types. Products like Volume Maxi Bath, Volume Maxi Care, Collagen Plus Bath, Collagen Plus Care, Texture V Bath, and R Texture Bath were developed and released worldwide. This ensured that each coat type had a shampoo and conditioner tailored to maintain its individual texture and volume.
Expanding their range further, True Iconic introduced pet cosmetics products, including Snowflake Grooming Powder, 5S Serum, NRS No Rinse Shampoo and Magic Treatment Oil. These additions offered versatile solutions, enhancing the quality and detail in pet care for both show dogs and domestic furkids.
True Iconic solidified its position in the grooming world with the global release of the cutting-edge True Iconic Grooming Scissors and Shears Collection. Premier scissors like Minuet Rainbow, Lite Rainbow, Minuet Starlight, Lite Starlight, Myriad+, Myriad, Bravo, Infinity, Blaze, Minuet Rosegold, Fang, and Verge revolutionized grooming by meeting the perfect specifications and quality for each grooming requirement. Complementary brushes such as Spire Slicker-brush, Aglow Pin Brush, Flash, and Flash X further transformed the grooming scene.
In 2016, Meow by True Iconic was introduced as a premier feline care line. This included Show Plus with licorice root extract, Volume Up shampoo, and Tropic degrease shampoo. Care Plus Conditioner, containing lavender, was released alongside Refreshing Waterless Foam, featuring salvia hispanica seed oil & spirulina platensis extract. This marked another step in ensuring comprehensive care for pets alongside their canine companions.
Research & Development
True Iconic is committed to delivering cutting-edge products crafted from natural ingredients, completely free from silicon. We firmly oppose the use of parabens and SLS in our pet care items, ensuring that all our products are void of harmful chemicals and colorants that could compromise the well-being of any pets. We prioritize premium ingredients, including pomegranate extract, licorice root extract, green tea extract, lavender extract, eco-certified argan oil, and collagen, promoting a sleek, healthy coat and overall pet well-being. True to the touch, our products are gently formulated for sensitive skin and are hypoallergenic for both you and your fur kids.
Mission
True Iconic is devoted to enhancing the global standard of pet care and grooming. Our mission is to assist professional groomers, show handlers, and pet owners in providing the finest treatment and care for all show dogs and pets. We are driven by our passion to fortify the bonds between pets and their owners. This commitment is reflected in our delivery of cutting-edge, reliable, and affordable products designed for easy use. Additionally, we strive to impart proper and accurate knowledge in caring for pets, regardless of the situation, fostering a healthier and happier relationship between pets and their caregivers.